OVERVIEW

Ferrari Motors Francorchamps, the official Ferrari dealership for Brussels and surrounding regions, approached BROIDR to elevate their internal team-wear dealership attire. As a premium automotive brand known for precision, heritage, and exclusivity, Ferrari required bespoke merchandise that reflected their brand values — with exceptional attention to detail, premium materials, and flawless delivery to match the expectations of their discerning clientele.

CHALLENGE

Ferrari required:

• A product selection aligned with their brand known for precision, heritage, and exclusivity.
• Managing design complexity, multiple SKUs & cross-boarder fulfillment
• Ensuring no production errors & consistent super high quality across all items and only the use of exceptional materials and garments that represent the brand appropriately

OUR APPROACH​

BROIDR delivered:

• A tailored selection of high-end garments and customisation technique based on the client’s corporate identity, brand voice & quality standards.
• Handled end-to-end creative direction including mockups, material selection, and design consulting.
• Sourced from trusted, sustainable partners across Belgium & Europe
• Managed production and QC to ensure consistent quality across all units

RESULTS

We achieved:

• Premium team wear that accurately reflected Ferraris heritage of performance and quality.
• 100% on-time delivery to Brussels
• 0% production errors or defects across 100 units
• Received a client rating of 9.5/10 for overall project experience