Skip to Content
Excellent 4.8 out of 5 Trust Pilot Excellent 4.8 out of 5 Google Google Trusted by 500+ clients
Trusted by 500+ clients
250,000+ Fulfilled Units
Home / Case studies / Shaping Criteo's Brand Evolution

Shaping Criteo's Brand Evolution

Blog Logo

OVERVIEW

Criteo, a global leader in commerce media and performance advertising, partnered with BROIDR to produce custom teamwear and branded giveaways for their presence at Shoptalk Europe 2025, Europe’s leading retail & e-commerce conference. The goal was to create high-quality, on-brand merchandise that would make the team stand out while offering engaging, memorable touchpoints for booth visitors — all within a tight production window.

CHALLENGE

Criteo tasked us with:

  • Tight deadline: delivery required within 3 weeks.
  • Curating a product selection of unique and impactful items closely aligned with their brand identity and corporate colour scheme. 
  • Managing design complexity to translate the specific branding guidelines into impactful merchandising items.

OUR APPROACH​

BROIDR delivered:

  • End-to-end creative direction from design consultation & mock-ups translating specific branding guidelines into beautiful gifts. 
  • A tailored selection of novelty items aligned to Criteo's CI & the summery theme of Shoptalk 2025 in Barcelona.
  • Products included: Locally sourced HAAN hand cream, aGO mini portable speakers, Japanese Noshinku hand sanitizers & client gifts such as tote bags, water bottles and lanyards.  
  • Coordinated shipping straight to the event venue as Criteo's European partner to minimize shipping expenses.

RESULTS

We achieved:

  • 100% on-time delivery, straight to the event venue. 
  • 0% production errors or defects across 555 total units
  • Successful translation of Criteo’s brand evolution - "For the love of commerce" - into a thoughtful, emotionally resonant merch experience that reflected their shift toward AI-powered, story-driven commerce. 
  • A curated giveaway that boosted engagement at Shoptalk and reinforced Criteo’s repositioning across social channels, driving stronger brand recall and partner interest post-event.